Join Our Team and Revolutionize the Future of Fashion and Fitness Shopping
We're seeking an innovative and data-driven Principal Product Marketing Manager to lead the evolution of our personalization and recommendations functions at Amazon Fashion & Fitness. As a strategic thinker with a passion for delivering exceptional customer experiences, you will drive increased relevance and engagement for our customers, creating a unique and personalized shopping experience that resonates with their individual preferences and shopping intentions.
Key Responsibilities:
- Lead and define strategy for Amazon Fashion and Fitness's personalization marketing function, driving short-term and long-term strategic plans through data-driven insights
- Develop and execute a strategy to support diverse shopping missions across the customer journey, ensuring the shopping experience is tailored to each mission type
- Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors
- Drive trend detection and model development for personalization, leveraging social listening tools, customer data, and other sources
- Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building
Requirements:
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Strong understanding and curiosity of the fashion and fitness shopper and trends
- Excellent communication skills and experience influencing cross-functional teams
What We Offer:
- Competitive salary (base pay ranges from $153,000/year to $252,900/year, depending on location and experience)
- Equity, sign-on payments, and other forms of compensation as part of a total compensation package
- Full range of medical, financial, and/or other benefits
- Opportunity to work with a talented team and contribute to the growth and success of Amazon Fashion & Fitness
How to Apply:
If you're a motivated and innovative marketing professional looking to make a impact, please apply via our internal or external career site. We're committed to a diverse and inclusive workplace and welcome applications from qualified candidates.
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