Note: The job is a remote job and is open to candidates in USA. Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. As an Associate Enablement Manager, SDR, you’ll play a critical role in driving pipeline generation performance by equipping Sales Development Representatives with the skills and coaching they need to exceed their goals.
Responsibilities
- Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
- Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
- Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate
- Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
- Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)
- Deliver regular call coaching, script refinement, role-plays, and workshop-style trainings
- Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
- Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams
- Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona-specific value props, competitive differentiation, and campaign-specific outreach assets
- Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights
- Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks
- Standardize content and ensure easy access through Seismic or other platforms
- Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity-to-outcome ratios
- Identify skill gaps and design targeted programs to address them
- Use data from Gong, Salesforce, and other tools to continuously refine training initiatives
- Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry-specific motions
- Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities
Skills
- 1-2+ years in SDR Enablement, SDR Management, or a Senior SDR role in a high-growth B2B SaaS company
- Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi-channel sequencing
- Proven success improving SDR performance through coaching, training, and content creation
- Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
- Excellent facilitation, communication, and storytelling skills
- Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)
- Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
- A passion for helping SDRs succeed, grow, and build strong foundational sales careers
Benefits
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Company Overview
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service. It was founded in 2017, and is headquartered in Palo Alto, California, USA, with a workforce of 201-500 employees. Its website is https://www.cresta.com.
Apply Now