Note: The job is a remote job and is open to candidates in USA. Via is using technology to transform transportation around the world, and they are seeking a sharp, creative Digital Content Associate to join their global Marketing team. In this role, you will own the strategy, development, and optimization of content across digital channels, ensuring a cohesive and engaging narrative that communicates Via's impact and thought leadership.
Responsibilities
- Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives
- Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative
- Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels
- Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice
- Community management: Actively monitor social channels for mentions, news, and relevant conversations. Engage with followers, partners, and the public in a timely, professional, and on-brand manner
- Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data, analyze performance trends, and help generate insights to inform future strategy
- Asset coordination: Coordinate with the Design team to manage and organize visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting
- Research & trends: Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team
Skills
- Minimum of 1 year of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations
- A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors
- Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy; ability to experiment with voice and tone to find the right fit
- Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly
- Highly organized with meticulous attention to detail and a proactive approach to project management
- Adept at translating complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content
- A self-starter who thrives in a fast-paced, mission-driven work environment
Benefits
- Free medical plans
- 401K matching
Company Overview
Via is a transport company that offers public mobility solutions for transit agencies, school districts, cities, and corporations. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://www.ridewithvia.com.
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