About A Place for Mom – A Trusted Leader in Senior Care Guidance
A Place for Mom stands at the forefront of the senior living industry, uniquely positioned as the nation’s most reliable online platform that connects families with the right senior care options. Our mission‑driven organization partners with over 14,000 senior communities and 3,000 care providers to deliver personalized, insight‑driven solutions—free of charge—to families navigating the complex landscape of senior living, including independent living, assisted living, memory care, home care, and more.
In 2022, we were honored as one of the Best Places to Work in New York and received the Best HR Teams award from Comparably, a testament to our unwavering commitment to fostering an inclusive, equitable, and high‑performing culture. Our core values—excellence, integrity, outcome‑driven passion, and a deep dedication to improving the lives of families—guide everything we do. As a remote‑first organization, we empower our team members to thrive from anywhere while staying deeply connected to the purpose that fuels our work.
Why This Role Matters: Elevating Families’ Senior Care Journeys
The Inside Phone Sales Representative plays a pivotal role in the A Place for Mom ecosystem. By engaging families through inbound, pre‑screened leads, you become the trusted liaison who transforms curiosity into confidence, guiding prospects from the initial consultation through community tours to successful move‑ins. Your expertise not only drives revenue for our partner communities but also creates lasting, positive outcomes for seniors and their loved ones.
Core Responsibilities – What You’ll Own Every Day
- Respond promptly to inbound leads, establishing rapport and building trust with families seeking senior care solutions.
- Conduct comprehensive needs assessments to understand each family’s unique circumstances, preferences, and budget considerations.
- Present tailored senior living options, highlighting key features of independent living, assisted living, memory care, and home‑care services.
- Schedule and coordinate facility tours, ensuring seamless logistics for families and community partners.
- Guide families through the decision‑making process, addressing objections, answering detailed questions, and providing supportive resources.
- Maintain accurate, real‑time records in our internal CRM system, documenting interactions, preferences, and next steps for each prospect.
- Achieve daily, weekly, and monthly call‑volume benchmarks, while meeting or exceeding quota for scheduled tours and closed move‑ins.
- Collaborate closely with regional managers, senior care advisors, and community liaison teams to align on target markets and strategic initiatives.
- Participate in ongoing training sessions, coaching calls, and performance reviews to continuously refine sales techniques and industry knowledge.
- Stay current on senior care trends, regulatory changes, and emerging community offerings to provide up‑to‑date insights to families.
Success Metrics – How We Measure Impact
- Call Volume: Minimum of 80 outbound or inbound calls per day, ensuring consistent engagement with prospects.
- Tour Scheduling: Convert at least 30% of qualified leads into scheduled community tours each month.
- Conversion Rate: Achieve a minimum 20% conversion from tours to confirmed move‑ins, driving revenue for partner communities.
- Revenue Targets: Meet or exceed the on‑target earnings (OTE) of $86,500+, with uncapped commission potential based on performance.
- Customer Satisfaction: Maintain a high Net Promoter Score (NPS) from families, reflecting exceptional service and empathy.
Qualifications – What You Bring to the Table
Required Skills & Competencies
- Educational Background: Bachelor’s degree preferred, though demonstrated sales success can compensate for formal education.
- Sales Track Record: Proven history of consistently exceeding sales quotas in a B2C or B2B environment.
- Multi‑Tasking Ability: Comfortable speaking on the phone while efficiently documenting notes and navigating CRM tools.
- Technical Proficiency: Strong command of Microsoft Office (Word, Excel, PowerPoint) and rapid adaptability to new software platforms.
- Empathy & Communication: Exceptional listening skills with the ability to convey complex information in a compassionate, clear manner.
- Self‑Motivation: Driven to achieve personal and team goals, with a proactive approach to problem‑solving.
- Flexibility: Availability to work evenings, weekends, and occasional holiday shifts to align with families’ schedules.
Preferred Attributes
- Experience in the senior living, healthcare, or related service industry.
- Familiarity with contact‑center metrics, call‑center technology, and performance dashboards.
- Certification or coursework in gerontology, elder care, or related fields.
- Demonstrated commitment to diversity, equity, and inclusion initiatives.
Essential Skills & Competencies for Success
- Active Listening: Ability to understand nuanced family concerns and translate them into actionable solutions.
- Persuasive Storytelling: Craft compelling narratives that highlight the benefits of specific senior care options.
- Data‑Driven Decision Making: Leverage CRM analytics to prioritize leads, track pipelines, and improve conversion rates.
- Time Management: Efficiently juggle multiple prospects, documentation, and follow‑up tasks throughout the workday.
- Resilience: Maintain positivity and professionalism in the face of objections, rejections, and high‑volume environments.
- Collaboration: Work seamlessly with cross‑functional teams—including regional managers, senior advisors, and community partners—to deliver a unified experience.
Learning & Development – Your Path to Growth
At A Place for Mom, we invest heavily in people. New hires embark on an intensive “Sales Excellence” onboarding program that covers senior care fundamentals, advanced communication techniques, and hands‑on CRM training. Ongoing development includes quarterly masterclasses, peer‑learning circles, and access to industry conferences. High performers are eligible for fast‑track leadership programs, mentorship opportunities, and the chance to specialize in niche verticals such as memory‑care sales or corporate partnership development.
Work Environment & Culture – Remote, Yet Connected
We champion a remote‑first philosophy that balances flexibility with community. Employees work from dedicated home offices, equipped with the technology and ergonomic support needed for peak performance. Weekly virtual huddles, monthly “Coffee Talk” sessions with senior leadership, and an employee resource group network keep the pulse of company culture vibrant. Our commitment to diversity, equity, and inclusion means you’ll join a workforce that celebrates varied perspectives, backgrounds, and experiences.
Compensation, Perks, & Benefits – Rewarding Your Impact
- Base Salary: $51,500 annually, providing financial stability.
- On‑Target Earnings (OTE): $86,500+ with uncapped commission structure, allowing high performers to significantly increase earnings.
- 401(k) Plan: Company match to help you build a secure retirement future.
- Health & Wellness: Comprehensive medical, dental, and vision insurance options.
- Paid Time Off: Generous vacation, sick leave, and holidays to support work‑life balance.
- Remote Work Stipend: Monthly allowance for home‑office equipment or internet services.
- Professional Development: Tuition assistance, certifications, and conference sponsorships.
- Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional challenges.
Application Process – Take the Next Step Today
If you are a sales‑driven, empathetic professional seeking to make a meaningful difference in the lives of seniors and their families, we invite you to submit your application. Bring your passion, your proven track record, and your desire to grow within a purpose‑filled organization.
Ready to join a team that blends high performance with heartfelt purpose? Click the link below to apply now and start your journey with A Place for Mom.
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