Locations: Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai
Contract-based via Deel.com or Wise
Full-time, remote
Our client: Instantly.ai — a fast-scaling SaaS company (25K+ trials/month) with a product-led growth (PLG) model
We’re helping Instantly.ai hire a hands-on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation, in-app flows, and re-engagement strategies across a high-volume SaaS product. This is a critical, high-impact role reporting directly to the founding team.
Design and optimize onboarding journeys in Intercom to move users from trial to activation.
Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, ActiveCampaign, Mailchimp, and Klaviyo.
Run in-app campaigns: popups, tooltips, nudges, and upsell flows.
Develop lifecycle segmentation strategies across a contact base of ~80,000 users.
Improve the trial-to-paid conversion rate from 25% to 30–35%.
Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.
Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.
ActiveCampaign, ConvertKit, Mailchimp, Klaviyo
Mixpanel, Amplitude (or similar analytics tools)
Have hands-on experience with lifecycle marketing in SaaS / PLG companies.
Know Intercom inside and out — campaign logic, automation, segmentation.
Can fully own the lifecycle journey: from planning to execution.
Think in funnels, triggers, retention metrics, and copy that converts.
Are comfortable working independently and cross-functionally with Product, Marketing, and Founders.
Bonus: You've scaled retention and monetization at similar trial-driven SaaS products.
You’ll report directly to the founders or the Senior Marketing Manager.
Interview process includes video pre-screen (recorded with key questions), a short test task (e.g., creating a sample email flow), and 1–2 interviews with the founders.
Reference checks will be conducted after the interview stage.
This is a remote, contract-based role with flexible location, full ownership, and a direct impact on product growth and retention.
Originally posted on Himalayas
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