Join the Team Revolutionizing the Way Employers Find Qualified Talent
At Indeed, the world's number 1 job site, we're on a mission to help people get jobs. We're cultivating an inclusive and accessible workplace where everyone can be themselves, and we're looking for talented individuals like you to join our team. As a Senior Digital Marketing Specialist, you'll play a crucial role in driving employer customer acquisition through Search Engine Marketing (SEM) initiatives, shaping the future of how employers find qualified talent on our platform.
About the Role
As part of the Growth Marketing & Analytics team, you'll be responsible for executing SEM initiatives with little supervision, leveraging your expertise in various SEM campaign types and strategic tactics to drive maximum growth. You'll own a portfolio of SEM campaigns worldwide, focusing on B2B acquisitions, and be accountable for delivering new employer customer acquisition growth within cost-per-acquisition (CPA) guidance.
Key Responsibilities
- Oversee all stages of multi-million dollar budget SEM campaigns, including execution, optimization, testing, measurement, and reporting
- Implement and maintain processes to track and parse key performance metrics (KPIs), using data to optimize campaigns and maximize ROI
- Collaborate with internal marketing teams to identify opportunities, develop effective marketing strategies, and manage paid budgets to meet KPIs
- Promote an iterative, test-and-learn approach with Marketing Data Science and Business Analytics teams to drive campaign innovation
- Interpret campaign reporting, analyze trends, and make strategic recommendations to optimize campaign performance
- Monitor activities and deliverables, track progress against schedules, resolve risks and issues, and deliver high-quality project requirements on time
- Play a key role in preparing project proposals, executing tests, reporting insights, and sharing learnings with marketing teams and senior leadership
- Understand the target audience and customer journey to identify demand-creation opportunities and accelerate business growth
Essential Qualifications
To succeed in this role, you'll need:
- 6+ years of in-house search engine marketing (SEM) experience, ideally in B2B
- Expertise in Google Ads, Bing Ads, and Search Ads 360 (SA360) with proven foundational knowledge of search, dynamic search ads (DSA), and performance max campaign structure
- Experience in managing global paid search campaigns with a focus on incrementality testing and effectiveness
- Excellent analytical background and data-driven mindset with the ability to interpret data and draw actionable insights using SQL or Python
- Resourceful with the ability to work autonomously and manage projects in a fast-paced environment across large, cross-functional teams
- Excellent verbal and written communication skills, with rigorous attention to detail and time management
- A degree in a quantitative field such as Economics, Math, Physics, etc.
Preferred Qualifications
While not required, the following qualifications will give you a competitive edge:
- Experience working in a remote or distributed team environment
- Knowledge of Indeed's platform and job search industry
- Certifications in Google Ads or other SEM platforms
What We Offer
As a Senior Digital Marketing Specialist at Indeed, you'll enjoy:
- A competitive salary ranging from $103,000 to $180,000 per year, depending on location and experience
- Comprehensive benefits, including medical, dental, vision, disability, and life insurance
- A 401(k) plan and equity-based incentive program
- Open paid time off, 12 paid holidays, and up to 26 weeks of paid parental leave
- Professional development assistance and tuition reimbursement
- A flexible schedule and remote work arrangement
Career Growth Opportunities
At Indeed, we're committed to helping you grow your career. As a Senior Digital Marketing Specialist, you'll have opportunities to:
- Develop your skills in SEM, data analysis, and campaign optimization
- Collaborate with cross-functional teams to drive business growth
- Take on additional responsibilities and contribute to senior leadership discussions
- Stay up-to-date with industry trends and best practices
Our Culture
At Indeed, we value diversity, equity, and inclusion. We're committed to creating a welcoming and inclusive environment where everyone can thrive. Our culture is built on:
- A passion for innovation and customer satisfaction
- A collaborative and supportive team environment
- A commitment to diversity, equity, and inclusion
- A focus on employee well-being and work-life harmony
Why Join Indeed?
By joining Indeed, you'll become part of a team that's revolutionizing the way people find jobs and employers find talent. You'll have the opportunity to:
- Work on a global platform with over 350 million unique visitors every month
- Drive business growth and innovation through your work
- Collaborate with talented professionals from diverse backgrounds
- Develop your skills and career in a supportive and inclusive environment
Ready to Apply?
If you're a motivated and experienced digital marketing professional looking for a new challenge, we want to hear from you. Apply now to join our team as a Senior Digital Marketing Specialist and help shape the future of employer customer acquisition through Search Engine Marketing excellence.
We are an equal opportunity employer and welcome applications from diverse candidates.
Apply Now