The Exit Planning Institute (EPI) is a professional educational company and the authority in exit planning. The Social Media Coordinator is responsible for developing and implementing strategic social media initiatives to enhance EPI’s digital presence and engagement.
Responsibilities
- Develop, implement, and manage social media strategies to align with EPI’s marketing goals and brand objectives
- Create engaging and relevant content for all social media platforms, including text, images, videos, and other media formats
- Ensure consistent and timely posting across all platforms:
- 3-5 posts per week for the Exit Planning Summit LinkedIn account
- 4-7 posts per week for the Exit Planning Institute's LinkedIn, Facebook, X, and Instagram accounts
- 3-5 posts per week for Scott Snider's Instagram and X accounts
- 2-3 posts per week the DriveValue.com LinkedIn account
- Create the content calendar for 30+ chapter LinkedIn accounts and support the creation of 2+ posts per week
- Monitor, respond to, and engage with followers, comments, and messages across all platforms to build a strong online community
- Manage all social media-related assets, including Link Tree, ensuring all links and resources are up-to-date and functional
- Track, analyze, and report on social media performance using relevant metrics and tools to measure the success of campaigns and strategies
- Identify, evaluate, and recommend opportunities to expand EPI’s presence onto emerging and trending social media platforms
- Work closely with the marketing team to ensure brand consistency and alignment with overall marketing objectives
- Keep up-to-date with the latest social media best practices, trends, and technologies
Skills
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 1-3 years of experience as a Social Media Coordinator or similar role
- Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), and graphic design tools (e.g., Canva, Adobe Creative Suite)
- Collaborative with excellent communication and interpersonal skills to work effectively with cross-functional teams
- Creative yet strategic mindset, with a passion for storytelling and content innovation
- Attention to detail and commitment to maintaining quality and consistency in all content deliverables
- Outstanding organizational and time management skills to complete projects within outlined scope, budget, and timeline
- Strong problem-solving skills and ability to handle challenging situations with professionalism
- Adaptable, with the ability to function well in a high-paced environment; performs additional duties as assigned
- Analytical mindset to interpret data, draw insights, and make data-driven decisions to improve content performance
- Social media management: 2 years (Required)
- Graphic Design experience specifically with Adobe Suite and Canva is preferred
- Content creation: 2 years (Preferred)
- Ability to Commute: Westlake, OH 44145 (Preferred)
Benefits
- Unlimited Paid Time Off
- Eligible to enroll in the EPI Insurance Program (Health, Vision, and Dental all available)
- Eligible to enroll in the EPI Program with a company match
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Company Overview
EPI is an innovative learning experiences, performance enhancing resources & strategic tools - enhancing the exit planning process. It was founded in 2005, and is headquartered in Cleveland, Ohio, USA, with a workforce of 11-50 employees. Its website is https://exit-planning-institute.org/.
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