Savannah State University, established in 1890, is a historically black college in Georgia. The Admissions Recruiter & Social Media Coordinator role involves managing recruitment strategies and social media engagement to attract prospective students and enhance the university's online presence.
Responsibilities
- Content Strategy & Creation: Develop, curate, and publish engaging original content (text, photos, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, and X to highlight student life, academic programs, and the overall campus culture
- Content Calendar Management: Create and manage a comprehensive social media content calendar that aligns with the admissions cycle, marketing goals, and key events
- Audience Engagement & Community Building: Act as a frontline brand ambassador by monitoring and directly responding to comments, messages, and inquiries in a timely, professional manner to foster community engagement and provide excellent customer service
- Analytics & Reporting: Monitor social media engagement and web traffic metrics, analyze data to gauge campaign effectiveness, and provide reports with strategic recommendations for improvement
- Paid Social Media Advertising: Collaborate on the development and execution of paid social media and digital advertising campaigns, including budget management and A/B testing, to target specific prospective audiences
- Website Maintenance: Assist with maintaining and updating admissions-related pages on the institutional website, ensuring all content is accurate, current, and visually appealing
- Trend Analysis: Stay current with the latest social media trends, best practices, and emerging technologies to maintain a competitive edge in student recruitment
- Territory Management: Manage an assigned recruitment territory to achieve enrollment goals, including planning high school visits, attending college fairs, and hosting presentations (virtually and in person)
- Prospect Communication: Initiate and maintain consistent contact with prospective students, applicants, and families via phone, email, social media, and in-person meetings to guide them through the admissions process
- Application Review: Evaluate and assess applications for admission and scholarships to determine eligibility criteria are met
- Event Coordination: Plan and participate in on-campus and off-campus recruitment events such as open houses, campus tours, and information sessions, occasionally requiring evening and weekend availability
- Data Management: Maintain accurate records of all student interactions and application statuses within the CRM software
Skills
- Bachelor's degree required
- Valid state issued driver's license and satisfactory driving record
- Proven experience creating and managing content across various social media platforms is essential
- Experience in higher education admissions or student services is a plus
- Excellent written and verbal communication skills with the ability to craft clear, compelling messages for all audiences
- Strong organizational, time-management, and problem-solving abilities, with attention to detail and the capacity to manage multiple projects simultaneously
- Proficiency in Microsoft Office Suite, Google Suite, and database/CRM systems (e.g., Slate, Blackbaud)
- Familiarity with web analytics and social media management/scheduling tools
- Ability to work independently with minimal supervision and collaboratively as part of a team
Company Overview
Savannah State University is a school in Savannah. It was founded in 1890, and is headquartered in Savannah, Georgia, USA, with a workforce of 201-500 employees. Its website is http://www.savannahstate.edu/.
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