Introduction to arenaflex and the Industry
arenaflex is a leading player in the consumer-packaged goods industry, dedicated to refreshing the world and making a difference. With a rich history spanning over 130 years, our company has established itself as a pioneer in the beverage industry, with a diverse portfolio of brands and products that cater to various consumer preferences. As a strategic thought leader in customer marketing and growth strategy, you will play a critical role in driving business growth, building brand love, and increasing beverage incidence and profitability for our key Strategic Partnership & On-Premise (SPOP) customers.
Job Description Summary
The Director of Customer Marketing & Growth Strategy will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for our key SPOP customers. This role will play a critical part in the annual joint business planning process, development of growth strategies, innovation, media, and digital programming. You will manage relationships with brands, R&D, commercialization, assets, and other internal and external partners to support customer strategies throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset, and exceptional project management skills.
Key Responsibilities
- Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
- Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Develop long-term customer partnerships with ownership of senior-level marketing relationships.
- Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
- Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category), and "Now What" (recommendations in how to apply to customers' business) to deliver persuasive selling stories.
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Essential Qualifications and Requirements
To be successful in this role, you will need:
- A minimum of a Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Advanced Strategic Thinking & Application, Insights/Inspiration to Action, Category Innovation, Digital Ecosystem, CBP/Long Range Indispensable Value, Effective Storytelling, Agency Management, and Media Planning skills.
- Demonstrated personal leadership skills and ability to influence.
Preferred Qualifications and Requirements
While not essential, the following qualifications and requirements are preferred:
- Experience working in a remote environment with a high degree of autonomy.
- Strong understanding of the consumer-packaged goods industry and the beverage market.
- Proven track record of driving business growth and increasing profitability through effective marketing strategies.
- Excellent communication, negotiation, and influencing skills.
- Ability to work effectively in a cross-functional team environment.
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Account Management: ability to manage and develop long-term customer relationships.
- Business Development: ability to identify and capitalize on new business opportunities.
- Business Insights: ability to analyze and interpret consumer behavior, market trends, and customer needs.
- Communication: excellent written and verbal communication skills.
- Cross-Functional Teamwork: ability to work effectively in a team environment.
- Decision Making: ability to make informed, strategic decisions.
- Influencing: ability to influence internal and external stakeholders.
- Joint Business Planning: ability to develop and implement joint business plans with customers.
- Leadership: ability to lead and motivate cross-functional teams.
- Marketing: ability to develop and implement effective marketing strategies.
- Marketing Strategies: ability to develop and implement marketing strategies that drive business growth.
- Negotiation: ability to negotiate effectively with internal and external stakeholders.
- Pitch Presentations: ability to develop and deliver persuasive pitch presentations.
- Results-Oriented: ability to drive business results and achieve goals.
- Storytelling: ability to develop and deliver compelling stories that drive business results.
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to the growth and development of our employees. As a Director of Customer Marketing & Growth Strategy, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional development programs to enhance your skills and knowledge.
- Leadership development programs to prepare you for future leadership roles.
- Opportunities to work on high-profile projects and initiatives.
- Access to a network of experienced professionals and mentors.
- Opportunities to attend industry conferences and events.
Work Environment and Company Culture
At arenaflex, we are proud of our inclusive and dynamic company culture. Our employees are our greatest asset, and we are committed to creating a work environment that is engaging, challenging, and rewarding. As a Director of Customer Marketing & Growth Strategy, you will be part of a team that values:
- Curiosity: we are curious about the world around us and are always looking for new ways to innovate and improve.
- Empowerment: we empower our employees to take ownership of their work and make decisions that drive business results.
- Inclusion: we value diversity and inclusion and are committed to creating a work environment that is welcoming and inclusive to all.
- Agility: we are agile and adaptable, always looking for ways to improve and respond to changing market conditions.
Compensation, Perks, and Benefits
As a Director of Customer Marketing & Growth Strategy at arenaflex, you will be eligible for a range of compensation, perks, and benefits, including:
- A competitive salary range of $153,000 - $175,000 per year.
- A comprehensive benefits package, including medical, dental, and vision insurance.
- A 401(k) retirement savings plan with company match.
- A range of perks, including flexible working hours, remote work options, and access to company-sponsored events and activities.
- An annual incentive reference value percentage of 30%, which is a market-based competitive value for your role.
Conclusion
If you are a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset, and exceptional project management skills, we encourage you to apply for the Director of Customer Marketing & Growth Strategy role at arenaflex. This is a unique opportunity to join a leading player in the consumer-packaged goods industry and make a real impact on our business. Apply now to take the first step in your journey with arenaflex.
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