Manager-Paid Search Activation & Enablement - Leading Performance Marketing Growth at American Express

Join a Team That's Making a Tangible Difference

At American Express, we're dedicated to empowering individuals and businesses to progress in incredible ways. As a global and diverse community of colleagues, we're united by our commitment to back our customers, communities, and each other. When you join Team Amex, you'll become part of a dynamic and supportive environment that fosters growth, learning, and success.

About the Role

We're seeking a highly skilled and experienced Manager-Paid Search Activation & Enablement to lead our Enterprise Performance Channel Enablement team. As a key member of our Enterprise Digital & Data Solutions team, you'll play a critical role in developing world-class digital products, capabilities, and marketing programs that drive performance marketing growth across our global markets.

Key Responsibilities

• End-to-End Ownership of PPC Campaign Execution: You'll be responsible for the entire lifecycle of PPC campaigns, from setup to optimization, and measured against the achievement of targets, with a focus on improving key metrics throughout the funnel.
• Lead and Develop a Team of PPC Subject Matter Experts: You'll lead and develop a team of 1-2 PPC subject matter experts, providing guidance, coaching, and support to ensure their success.
• SEM Strategy and Innovation: You'll own the SEM strategy, including innovation of campaign structures, keyword management, bidding strategies, and ad copy creation.
• Collaboration with Channel Analytics and Marketing Teams: You'll partner closely with Channel Analytics and Marketing teams to develop a robust testing program and customer-centric approach to incrementally improve performance and scale of program.
• Search Roadmaps and Marketing Priorities: You'll work closely with the marketing team to develop search roadmaps that support both marketing priorities and channel best practices.
• Performance Monitoring and Analysis: You'll regularly monitor and analyze performance, making use of analytical data and insights available to make recommendations for strategic business decisions.
• Stakeholder Management: You'll present strategies, plans, and channel performance to senior stakeholders in the marketing team and other central teams.
• Partnerships and Collaboration: You'll build strong partnerships with Product teams, CXO teams, and external agency partners to ensure our channel program considers the entire prospect journey and is optimized accordingly.
• Staying Ahead of Digital Trends: You'll monitor internal and external digital trends and technologies to continually improve the program and maintain competitive advantage.

Essential Qualifications

• Proven Track Record of Delivering Results: You have a proven track record of delivering results and project management, leading projects from conception through implementation.
• Paid Search Activation Experience: You have 4+ years of experience in paid search activation, specifically with Google and Bing.
• Google Adwords Certification: You hold a Google Adwords Certification.
• Bachelor's Degree: You have a Bachelor's Degree.

Preferred Qualifications

• Experience Leading a Team: You have experience leading a team.
• Proven Track Record of Building Relationships: You have a proven track record of building relationships with internal and external partners.
• Skilled at Clear, Concise Communication: You're skilled at clear, concise communication.
• Experience Managing Large Budgets: You have experience managing large budgets in a target-driven environment.
• Detail-Oriented with Solid Organizational and Time-Management Skills: You're detail-oriented with solid organizational and time-management skills.

Skills and Competencies

• Strategic Thinking: You're a strategic self-starter who is comfortable navigating white space.
• Analytical Skills: You have strong analytical skills and can make data-driven decisions.
• Communication and Collaboration: You're skilled at clear, concise communication and can build strong partnerships with internal and external stakeholders.
• Adaptability and Flexibility: You're adaptable and flexible, with the ability to navigate changing priorities and deadlines.

Career Growth Opportunities and Learning Benefits

At American Express, we're committed to supporting the growth and development of our colleagues. You'll have access to:

• Career Development and Training Opportunities: You'll have access to career development and training opportunities to help you grow and succeed in your role.
• Mentorship and Coaching: You'll have access to mentorship and coaching to help you navigate your career and achieve your goals.
• Flexible Working Arrangements: You'll have flexible working arrangements, including hybrid, onsite, or virtual arrangements, depending on the role and business need.

Work Environment and Company Culture

At American Express, we're proud of our company culture and work environment. We:

• Prioritize Diversity, Equity, and Inclusion: We prioritize diversity, equity, and inclusion, and strive to create an environment where everyone feels seen, heard, and valued.
• Support Colleague Well-being: We support colleague well-being through a range of benefits and programs, including comprehensive medical, dental, vision, life insurance, and disability benefits.
• Foster a Culture of Innovation: We foster a culture of innovation, encouraging experimentation, learning, and growth.

Compensation, Perks, and Benefits

We offer a competitive compensation package, including:

• Salary Range: $80,000.00 to $155,000.00 annually, depending on experience and location.
• Bonus Incentives: Bonus incentives to reward performance and contributions.
• Benefits: Comprehensive benefits, including medical, dental, vision, life insurance, and disability benefits.
• Retirement Savings Plan: A 6% company match on retirement savings plan.
• Flexible Working Arrangements: Flexible working arrangements, including hybrid, onsite, or virtual arrangements, depending on the role and business need.

Conclusion

If you're a motivated and experienced professional looking to make a tangible difference, we encourage you to apply for this exciting opportunity. As a Manager-Paid Search Activation & Enablement at American Express, you'll have the chance to lead performance marketing growth, develop world-class digital products, and collaborate with a talented team of professionals. Don't miss out on this chance to join our dynamic and supportive team – apply now!

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