Join Our Dynamic Team and Shape the Future of Digital Marketing
We're seeking a highly skilled and experienced Digital Marketing professional to join our team as a Ranking Director, Paid Media. As a key member of our American Express team, you will play a crucial role in driving revenue and digital financial products for small businesses, including American Express Business Outline.
In this exciting role, you will be responsible for developing and executing strategic plans for paid digital media marketing campaigns to drive awareness, acquisition, and engagement at scale. You will have the opportunity to work with a collaborative team and build strong cross-functional relationships to drive business growth and innovation.
Key Responsibilities:
- Define and develop media channel strategies that directly align with Business Outline needs
- Identify valuable opportunities to drive growth and optimize marketing, including new channels, platforms, creative, messaging, audiences, and segmentation
- Launch media campaigns tied to key business initiatives, including new product launches, limited-time offers, new benefits, and more
- Manage channel budget, media planning, and forecasting activities
- Oversee relationships with external media agencies, as well as key external media partners and platforms
- Collaborate with internal stakeholders to develop a robust channel test-and-learn plan, optimize programs, and develop the performance story for the channel
- Develop media strategy for a cookieless future, including a test and learn plan for new capabilities/solutions
- Leverage internal and external reporting to monitor campaign KPI performance
- Lead with an external perspective by staying up-to-date on industry trends and developments, as well as maintaining relationships with Media teams across Amex, identifying opportunities for collaboration
- Lead a team of two direct reports responsible for end-to-end campaign execution, day-to-day channel management, and creative agency oversight
Minimum Qualifications:
- Relevant digital marketing experience
- Experience managing direct reports
- Self-starter with the ability to independently navigate large organizations and processes
- Strong analytical skills combined with the ability to communicate results and learnings clearly
- Experience managing large budgets and campaigns across multiple advertising channels
- Ability to quickly pivot priorities based on changes in internal or external landscape
- Ability to develop strong relationships both internally and externally
- Bachelor's degree
What We Offer:
As a member of our team, you will have the opportunity to grow your career, develop new skills, and work with a collaborative and dynamic team. We offer a competitive salary, flexible work arrangements, and a comprehensive benefits package.
How to Apply:
If you have the skills and passion we're looking for, please submit your application today. We can't wait to hear from you!
Apply Now
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