About the position
At Tasty Bite™, we're on a mission to democratize Indian cuisine—bringing bold flavor, rich culture, and crave-worthy convenience to households across the U.S. For more than 25 years, we've built a cult following with our award-winning, ready-to-eat meals. Now, we're writing our next chapter: fueling growth with disruptive innovation, deeper retail partnerships, and a brand that truly stands for something. We're looking for a Senior Brand Manager who's ready to take full ownership of key parts of the Tasty Bite portfolio. This is a role for a builder—someone who thrives on turning insights into action, balancing creative storytelling with commercial discipline, and driving projects from concept through flawless execution. You'll partner closely with sales, innovation, insights, and our external agencies to bring the brand to life across every consumer and customer touchpoint.
Responsibilities
• Manage day-to-day brand priorities—overseeing product updates, packaging changes, and commercial plans to ensure on-time, on-budget delivery.
• Support integrated campaigns that drive trial, engagement, and repeat purchase—across PR, shopper marketing, retail media, and social.
• Partner on new product launches, from validating consumer concepts to building sell-in stories and coordinating retail execution.
• Analyze Nielsen and other data sources to track performance, identify trends, and make recommendations to optimize brand health.
• Work closely with internal teams and agency partners to align objectives, ensure consistent brand voice, and deliver results.
Requirements
• Bachelor degree in Marketing or in a relevant field required.
• MBA optional.
• 4+ years of experience in brand marketing - preferably CPG.
• Passion for building brands and evolving media landscape.
• A proven track record of successfully managing brand projects from concept to execution, demonstrating strong analytical, communication, and collaboration skills, with a balance of creativity and commercial mindset.
• Strong knowledge of Microsoft Office Suite.
• Strong stakeholder management experience.
• Previous innovation experience.
• Proficient systems knowledge and experience with syndicated data (Nielsen / IRI /Retail Link preferred).
Benefits
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Medical and dental benefits.
• Participation in 401k plan.
• Paid time off benefits.