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Why arenaflex?
At arenaflex, we are at the forefront of turning complex data into actionable insight for businesses that shape the future. Our mission is to empower every department—from product development to sales—with a deep, evidence‑based understanding of the customer. As a globally recognized leader in market intelligence, arenaflex combines cutting‑edge technology with rigorous research methodologies to deliver a competitive advantage that fuels growth, innovation, and lasting customer relationships.
Role Overview
We are seeking a visionary Head of Customer Discovery and Insight to champion a culture of research excellence across the entire organization. In this senior leadership position, you will design and execute a comprehensive research strategy that embeds quantitative and qualitative insight into every business decision. You will partner with internal stakeholders to transform raw data into compelling stories, prescriptive recommendations, and predictive models that drive strategic outcomes.
Key Responsibilities
- Strategic Research Architecture: Craft a unified research roadmap that defines when and how market research is integrated into product lifecycles, marketing campaigns, sales enablement, and customer service initiatives.
- Panel & Community Management: Launch, nurture, and continuously optimize customer and user panels, ensuring a vibrant community that delivers rapid, high‑quality insights on demand.
- End‑to‑End Project Delivery: Lead the design, execution, and rigorous analysis of both quantitative (surveys, experiments, data mining) and qualitative (focus groups, ethnography, in‑depth interviews) research projects.
- Insight Repository Development: Build and maintain an intuitive, searchable insights hub where stakeholders can instantly locate relevant findings, dashboards, and predictive models.
- Thought Leadership in VOC Programs: Serve as the go‑to authority for voice‑of‑customer initiatives, whether execution is performed in‑house or through external partners.
- Controlled Experimentation: Design and oversee A/B tests and multivariate experiments for marketing assets, messaging, creative concepts, and product features.
- Competitive Intelligence: Develop systematic processes for gathering, analyzing, and disseminating competitor data and market trends.
- Impact‑Focused Reporting: Produce executive‑grade reports that move beyond descriptive statistics to include prescriptive insights and forward‑looking predictive analytics.
- Team Development & Quality Assurance: Mentor a high‑performing research team, uphold the highest methodological standards, and ensure every deliverable translates findings into actionable business implications.
- Data Science Collaboration: Partner with data scientists to apply probabilistic models, behavioral pattern analysis, and machine‑learning techniques to large‑scale data sets, extracting hidden growth levers.
- Strategic Translation: Convert strategic objectives and tactical needs into concrete research briefs that drive measurable outcomes.
- Executive Partnership: Work directly with senior leaders to identify knowledge gaps, shape research agendas, and align insight generation with corporate strategy.
Essential Qualifications
- Bachelor’s degree or equivalent professional experience; advanced degrees are a distinct advantage.
- Minimum 15 years of progressive experience in market research, with at least eight years in a corporate research leadership role.
- Proven track record of managing and developing research teams for a decade or more.
- Strong background in academic‑style research and the ability to produce high‑quality, peer‑reviewable reports.
- Deep expertise in both quantitative (survey design, statistical modeling, experimental design) and qualitative (moderated research, ethnography, narrative analysis) methodologies.
- Demonstrated experience collaborating with content marketing, public relations, and social media teams to amplify research‑driven thought leadership.
- Hands‑on experience with data‑science tools and techniques, including predictive modeling, clustering, and behavioral analytics.
- Exceptional communication skills: ability to distill complex findings into clear, compelling narratives for diverse audiences.
Preferred Qualifications
- Master’s or PhD degree specifically in Market Research, Consumer Psychology, Statistics, or a related discipline.
- Published research in reputable journals or industry whitepapers.
- Experience with advanced analytics platforms (e.g., SAS, SPSS, R, Python, Tableau, Power BI).
- Global research exposure, including multi‑country panel management and cross‑cultural insight generation.
Core Skills & Competencies
- Strategic Thinking: Ability to see the big picture while drilling down into granular data.
- Leadership & Mentorship: Proven capability to inspire, coach, and retain top talent in a fast‑pacing environment.
- Analytical Rigor: Mastery of statistical techniques, research design, and data‑interpretation frameworks.
- Storytelling: Transform raw numbers into narratives that influence senior decision‑makers.
- Collaboration: Comfortable partnering across product, marketing, sales, finance, and technology functions.
- Adaptability: Ability to pivot research focus rapidly in response to market shifts or emerging opportunities.
- Technology Savvy: Familiarity with modern research tools, digital panels, AI‑enhanced analysis, and cloud‑based data repositories.
Career Growth & Learning Opportunities
arenaflex invests heavily in the professional development of its leaders. As Head of Customer Discovery and Insight, you will have access to:
- Executive mentorship programs pairing you with C‑suite sponsors.
- Annual research conference sponsorships and opportunities to present findings on global stages.
- Continuous learning budget for certifications (e.g., Certified Market Research Analyst, Data Science Bootcamps).
- Cross‑functional rotation options to broaden exposure to product engineering, digital transformation, and go‑to‑market strategies.
- Leadership forums where you can influence arenaflex’s long‑term strategic direction.
Work Environment & Culture at arenaflex
We foster a collaborative, inclusive, and curiosity‑driven atmosphere where every voice matters. Our culture is built on:
- Diversity & Inclusion: A workplace that celebrates varied perspectives, backgrounds, and experiences.
- Innovation Mindset: Freedom to experiment, test bold ideas, and challenge the status quo.
- Data‑Centric Decision Making: Every project is anchored in evidence, ensuring accountability and measurable impact.
- Work‑Life Harmony: Flexible remote‑working options, generous PTO, and wellness programs that support mental and physical health.
- Recognition & Rewards: Transparent performance metrics and recognition programs that celebrate achievements.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to attract and retain top talent, including:
- Base salary aligned with senior executive market benchmarks.
- Performance‑based annual bonus and long‑term equity participation.
- Comprehensive health, dental, and vision coverage for you and your family.
- Retirement savings plan with company matching contributions.
- Generous paid parental leave, adoption assistance, and family‑friendly policies.
- Professional development stipend, tuition reimbursement, and conference sponsorships.
- Employee assistance program, mental‑health resources, and on‑site fitness amenities.
Equal Opportunity Commitment
arenaflex maintains a steadfast policy of non‑discrimination in all employment practices. We are dedicated to attracting, retaining, and promoting the most qualified individuals regardless of age, ancestry, color, gender identity or expression, genetic predisposition, marital status, national or ethnic origin, race, religion, sexual orientation, disability, veteran status, or any other characteristic protected by law.
Take the Next Step
If you are a strategic research leader who thrives on turning deep customer insight into powerful business outcomes, we want to hear from you. Join arenaflex and become the catalyst that shapes the future of our organization through data‑driven storytelling and relentless curiosity.
Apply Now – Transform Insight into Impact
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